Already in the food supplement market, particularly vitamin C, UPSA aims to turn this dynamic and rapidly changing segment into a sustainable growth engine.
“In France, the market for nutritional supplements in gummy form has achieved double-digit growth for more than five years. Growth in the pharmaceutical channel, the main distribution network for these products, reached +15% year-on-year in 2022. Currently, in the United States, 50% of dietary supplements come in the form of gummies.” he explains. Anthony Larrier, UPSA France Managing Director, UPSA Global Portfolio Development.
To gain a foothold in this market, a research institute in southwestern France has acquired a stake in a British start-up. rem3di healthinvented the first gummy candy. Patented 3D printing technology. The aim is to offer a holistic vision of health through an attractive range of products, without compromising the quality or effectiveness of medicines.
“3D printing technology makes it possible to separate active ingredients without mixing or heating. Therefore, its quality does not change over time. They are well preserved and the various layers contribute to the sensory pleasure. The result is a unique texture and taste, and gums that don't stick to your teeth. Additionally, the formula is vegan, sugar-free, gluten-free, and based only on natural colorants.” Anthony Larrier added.
UPSA x Nourished 7-in-1 Gummies contain 5 formulas that combine vitamins, minerals, and botanicals. Sleep, energy, beauty, immunity, slimming detox. It has been sold only in pharmacies in France and Italy since November 2023, but it is scheduled to be gradually rolled out to other countries in Europe (Belgium, Spain, Greece, Switzerland, etc.) in 2024.
The launch, which is part of UPSA's growth plans, is supported by a communications plan that combines television and digital channels, POS activations and sampling. Since September 2023, UPSA x Nourished 7-in-1 gummies have captured almost 10% of the pharmacy market and reached number 2 in France.
of Products are manufactured in the UK It will be distributed by Rem3dy Health Group and distributed to pharmacies by the UPSA team based in Agen town.
“In an ever-changing environment, companies like UPSA must constantly reinvent themselves to continue growing. Our acquisition of Rem3dy Health demonstrates our agility and desire to continue adapting our products to new consumer expectations in the food supplement market.” concluded Isabelle Van Rikke, President and CEO of UPSA.