If launching a new business sounds like a daunting task, we believe MicroBank has the solution.
In the fast-paced world of finance and technology, MicroBank announced the creation of the “MicroBank Academy” in partnership with Google.
This pioneering initiative will be launched at the heart of CaixaBank's social banking sector and aims to provide entrepreneurs with the tools they need to succeed.
Without needing to be a MicroBank client, individuals can access a suite of Google Activate courses for free that address a wide range of aspects of business management.
Training tailored to every business stage
The “Microbank Academy” is designed to strengthen digital skills alongside other important areas, such as creating business plans, devising sales strategies, and strengthening communication and public relations.
Courses are thoughtfully categorized to support businesses at different stages of development, from launch to expansion to establishment.
Cristina Gonzalez, Microbank's general director, said: La Informacion“This initiative will enable microbanks to further their commitment to entrepreneurs through an additional offer of accessible and free non-financial services, and to equip entrepreneurs with the tools to advance and strengthen their business projects. You will be able to do it.”
The move underlines the microbank's continued commitment to both financial inclusion and social contribution, particularly for groups facing vulnerability.
Meeting the needs of entrepreneurs
In preparation for this ambitious project, the microbank undertook a comprehensive research project and conducted over 500 interviews with individuals seeking financial support to start their businesses.
This initiative allowed us to divide our courses very efficiently, ensuring that we catered to the specific needs of entrepreneurs at different venture stages.
Beyond its current offerings, the Academy is poised for future expansion in content, format, and expert engagement, ensuring a continuously evolving resource for entrepreneurial success.
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