Amazon, the world's largest retail entity, has discontinued remote “Just Walk Out” checkouts at its U.S.-based stores. The move from Jeffrey Bezos' shopping empire was first announced in Information, and the company later confirmed it was true.
Amazon rethinks retail strategy
The “Just Walk Out” option used by the marketplace giant will be phased out and replaced with a cart-mounted scanner. The new system will replace the system currently in place at more than 130 retail stores in the United States and will be named “Dash Cart.”
People spending their hard-earned cash at these stores will no longer be tracked by a series of cameras that tally up the total amount that consumers place in their shopping carts and link to their Amazon accounts.
The Seattle-based company acquired Whole Foods in a blockbuster $13.7 billion deal in 2017 and also operates Amazon Go in many retail environments across the United States.
One of the deciding factors in moving away from this system was the high implementation costs and certain labor disputes that made implementing a remote system a major challenge. Amazon also told The Grocer that the move was driven by consumer needs, and that in-store shoppers should be able to “easily find products and deals near you, and view their receipts while shopping.” “I wanted the ability to check and see how much I was saving on my overall shopping experience.” store. “
On the Dash Cart site, the retail empire says the shopping experience ensures “faster, more convenient shopping” and helps consumers “maximize their grocery budget” by “saving money with real-time discounts and deals.” I hope that you will be able to put it to good use. On-screen receipts to track spending. ”
“We don't need to reinvent everything we do in grocery stores. There are proven things that grocers do,” said Tony Hoggett, Amazon's head of global grocery stores. , you don't really know about it until you've worked in the industry for a long time.'' ” Hoggett also told Information that stores offering Dash Cart will be updated to a “Version 2” site due to Amazon's grocery empire ambitions.
CEO Andy Jassy said during the fourth quarter earnings call. “If you want to meet the grocery needs of as many people as we do, you need a large physical presence. And that's what we've been trying to do at Fresh for several years.” is testing Fresh Format V2 at several locations near Chicago and several locations in Southern California. ”
It remains to be seen whether this old approach of letting customers make purchasing decisions themselves, rather than through robotic self-service, will work for Amazon, but that's the trajectory Jassy and Hogg are on.
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