Two weeks after taking an anti-AI art stance, Wizards of the Coast is in trouble again after images in a marketing campaign were identified as being generated by AI. For kickoff in January 2024, official Magic: The Gathering The Twitter / I pointed out.
They pointed to a strange filament bulb in the illustrated lamp that appeared distorted, as well as other telltale elements, such as a strange pressure gauge and a strange, shiny appearance in the image. Wizards of the Coast initially disputed fan reviews of the film, claiming it was drawn by humans and not AI.
“We understand the confusion for fans, given that the style differs from the card art, but we stand by our previous statement,” Wizards of the Coast said in a statement. Ta (via) pc gamer). “This art was created by humans, not AI.”
Nevertheless, fans continued to put pressure on the company, and a community note was also added to the original post on Twitter/X suggesting that the artwork was actually generated by AI.
read: Wizards of the Coast doubles down on anti-AI art stance
Now, days after these accusations surfaced, Wizards has admitted that it made a mistake and that the marketing images were published (and later deleted). was It was generated using AI and appears to have been created without the company's knowledge.
“Well, I made a mistake when I said earlier that the marketing images we posted were not created using AI.” the company said. “As our passionate community has pointed out, even if the overall image creation is done by a human, some of the AI components built into industry-standard tools like Photoshop Marketing seems to have slipped into his creative.”
“The art is provided by our vendors, but it is up to us to ensure we deliver on our promise to support amazing human ingenuity. magic wonderful. We've already made it clear that we're looking for artists, writers and creators to contribute to this effort. Magic TCG Don't use AI generation tools to create your final product.magic product. We are currently evaluating how we work with vendors on non-product creative, such as these marketing images, to ensure we are meeting those values. ”
In a new statement on its website, Wizards of the Coast says it will work harder when working with artists, writers, and creators to ensure that AI tools are not used to create the future. promised.magicProduct – Marketing or Other. The company believes transparency and better disclosure is important going forward, and wants to “better understand whether and how AI is being used in the creative process.” There is.
“While we can't promise perfection in such a rapidly evolving field, especially now that generative AI is becoming the norm in tools like Photoshop, our goal has always been to improve human-made art and It’s about standing by the artists,” the company says. Said.