Small businesses are always trying to find new ways to gain exposure and improve their marketing plans. While some business owners may still be resistant to the idea, consumers are using social media and social media is a great place to increase brand awareness and promote content. This is proven by statistics.
According to Statista, there are currently more than 4.59 billion active social media users, and that number is expected to grow to nearly 6 billion by 2027. Here are some reasons why a social media presence is essential for small businesses.
Why your business needs a social media presence
Social media increases brand awareness.
Social media is no longer just a place to connect and interact with friends and family. According to data collected by SCORE, 77% of small businesses use social media to increase brand awareness, drive customer service, and increase revenue. For example, according to data from Meta, 83% of Instagram users say they have discovered a new brand while using the platform. Those users will be able to share your posts with their friends, further increasing your brand awareness.
Social posts increase traffic to your website.
Social media platforms allow small businesses to increase traffic to their websites. For example, on Instagram, you can post the URL of her website in your account's profile and direct users to this link via a post in your feed or story. Providing users with what your business offers through posts on your feed will make them want to learn more about your brand.
It's important to always include a link to your website on all social media platforms so that users can easily access your website for more information.
Social platforms can help you promote your content.
With multiple popular social platforms out there, small businesses have more ways to promote their content. Whether you prefer Instagram Stories or Facebook Messenger, businesses have the option to express their creative side and showcase their expertise. For example, providing statistics or interesting facts about the products you sell or the services you offer can prove to your audience that your business is worth trying.
Social media remains a valuable means of communication.
When it comes to small businesses and other businesses, it's better to have too many ways to communicate with your customer base than too little. The address, phone number, email, and contact form on your website are all useful, but if your customers want to quickly ask a question or share the good news that the item they ordered arrived sooner than expected, they can use Twitter. This tends to be done through platforms such as. And Instagram. The real-time benefits of social platforms allow businesses to engage with customers quickly. You don't have to use every platform, but it's helpful to have a few active accounts where you know your customers can be found.
Social platforms allow you to understand your customers better.
Who is your customer? If you're not sure, social platforms like Facebook and Instagram allow you to aggregate data and define your target market. This is not entirely new for small businesses that are already doing this, but businesses that think they can skip social media are more likely to be interested in potential leads and investments in their products and services. You may be missing out on your audience.
Social media can help you stay one step ahead of your competitors.
While small businesses shouldn't copy every move of their competitors, they should be mindful of where they are and what they're trying to do. If your competitors are actively engaging with your customers through social media, they have the advantage of showing off their presence.
Just having an active social media profile will give your business an advantage and increase its visibility on search results pages. As mentioned earlier, you don't need to promote your business on every social platform like Facebook, Twitter, Instagram, Snapchat, Tumblr, YouTube, etc. to show that you're active. CNBC reports that sites like Instagram and WhatsApp remain popular with the user base. Visit sites where your brand voice is strongest and where you can engage with customers while communicating your overall message.
Think outside the box when creating social media content and take advantage of all the different ways to promote your business.
Social networks your business should join
Facebook has several features that small businesses should take full advantage of. In addition to creating a page for your business, the platform also allows you to further promote your content by sharing posts in your feed and daily stories. In addition to that, businesses can create groups that attract like-minded people and other businesses. Use Facebook ads to promote your brand and reach an audience that may be interested in your products. One of the most unique features that Facebook offers is Facebook Messenger. Businesses can use it to interact with their customers, provide them with support, and send them frequent updates.
Similar to Facebook, Instagram can also be used to promote your business. Your followers will see bright, vibrant photos of your brand, complete with captions, tags, and hashtags, as they scroll through their feeds. You can experiment with different types of ads, including photos, videos, carousel ads, and story ads. If your audience finds something they like about your brand, they can easily share the post with their friends through their Instagram account or Direct Message.
Twitter is known for its Tweets, which are microposts with a 280-character limit that allow users to say what's on their minds briefly. Tweeting is a great way for small businesses to create a consistent voice that aligns with their values, engage with potential consumers, and reach specific demographics. Posting Tweets to your feed gives you the opportunity to engage with customers who have mentioned your business on their personal pages, whether it's a positive or negative review. Twitter can also track analytics so your company can see what's working and what's not.
LinkedIn serves as the world's largest professional network. This platform allows businesses to showcase the products and services they offer directly on their LinkedIn business profile, allowing your audience to automatically know what your business has to offer. Become. The platform's About section allows you to showcase the voice behind your brand. Brands can also feature customers' past reviews about their products and services as free advertising on their profiles.
Additional reporting by Deborah Sweeney.