Scam calls have become a headache for many and Telecom Minister Ashwini Vaishnau has also advised people to be careful when answering unknown numbers. According to a McAfee study, about half of the victims of his AI phone scam in India lost more than Rs 50,000 per person to her. While the Telecom Regulatory Authority of India (TRAI) is working to implement caller identification systems, private companies are also helping in the fight against scams and spam calls.
Naam is a Jaipur-based startup founded in 2023 by telecom industry veteran Arpit Tak and his college friend Ramesh Chaudhary. Their goal is to provide a homegrown alternative to Truecaller.
Naam's main focus is using smart technology to identify and block spammers and scammers.
Unlike Truecaller, which allows users to search for virtually any number using just a name, Naam prioritizes privacy. Users can only search by phone number, so your personal information stays safe. Additionally, Naam's app is significantly lighter at only 5.9 MB compared to Truecaller's larger size. Also, Naam provides everything for free. It automatically blocks spam, instantly recognizes numbers, and has no annoying pop-up ads.
In the future, Naam believes there will be many ways to make money. One possible avenue is through a verified caller ID program, where businesses pay a fee to label their calls as verified. Tak said it's important for businesses that speak directly to customers to ensure their calls are answered. However, there are still some issues to be resolved, such as fixing delays with caller ID and making the app more comfortable for privacy-minded people.
Despite the challenges, Naam is dedicated to giving users control over their privacy.