Black Friday may be the longest day of the year. People used to line up before dawn on the Friday after Thanksgiving to buy cheap TVs and game consoles. Well, judging by the ads, it starts the morning after Halloween and continues until who knows when.
Don't get me wrong. I love saving money on my TV bill as much as the next person, but it's the day after Black Friday, Small Business Saturday that really fills me with the holiday spirit.
Small Business Saturday is a day that encourages shoppers to support and celebrate local businesses that make significant contributions to their communities throughout the year.
Started in 2010 to promote small businesses recovering from the Great Recession, it has now become one of the busiest shopping days of the year. It is estimated that Americans spent nearly $18 million on Small Business Saturday last November. We hope many of those shoppers will continue to support local businesses during the holiday season and throughout the year.
This is important because small businesses are the foundation of the Texas economy. Small businesses account for more than 99% of the state's business and employ about 5 million Texans, according to the latest government report.
When we support local businesses, we support our friends and neighbors. We support schools, charities and businesses that bring communities closer together.
Small purchases also make our communities stronger. It is estimated that 67 cents of every dollar spent at small businesses stays in the community. Additionally, every dollar spent by small businesses generates an additional 50 cents in local business activity through employee spending and purchases that keep the business afloat.
But what good is it for you?
First of all, great service. When shopping at a small business, you're more likely to be dealing directly with an owner who has a vested interest in converting seasonal drop-in customers into regular customers. You can also find unique items that you can't find in shopping malls.
You can also help keep your local economy strong and vibrant. Small businesses are the glue that holds communities together. That's why I encourage everyone to make a small purchase on Saturday, November 25th. Because when we help small businesses, we help everyone.