The holiday shopping season is in full swing, and small businesses across the country are looking to capture a share of consumer spending both in-store and online. One way these local independent shops, restaurants, and service providers can make the most of the opportunity is to participate in Small His Business Saturday, which begins November 25th.
Launched in 2010 by American Express, the Small Business Saturday campaign continues throughout the holiday shopping season and encourages consumers to support local businesses by “shopping small.” This is done in all 50 states, and in 2011 the Senate passed a resolution recognizing Small Business Saturday.
Consumers spend an estimated $184 billion on Small Business Saturdays
Since the pandemic, consumers are looking to support small businesses in their communities more than ever. Small Business Saturday helps connect these loyal shoppers with local businesses.
In fact, they're ready to support local neighborhood businesses and join the “Shop Small” movement, according to the 2023 American Express Shop Small Impact Study. More than three-quarters (78%) of those surveyed agree that small businesses are essential to their communities.
According to the survey, more than half (55%) of small business owners expect Small Business Saturday to make a significant contribution to overall holiday sales this year.
Since American Express created Small Business Saturday in 2010, consumers have spent the day on small business reported spending an estimated $184 billion.
Here are some ways small businesses can take advantage of this year's trends to increase sales this week on Small Business Saturday and beyond.
Small businesses can increase their visibility among shoppers by ensuring they are listed on the American Express Shop Small Map.
Access resources for small businesses, from CRM tools to exposure on the Shop Small Map
American Express offers a variety of resources available to small businesses throughout the year, including resources tailored to optimize sales potential on Small Business Saturday. For example, the company's Business Savings Suite offers a curated selection of business solutions by and for small businesses this holiday season. These include Close's customer relationship management (CRM) solution, Mood Media's ad-free music subscriptions, and Press Hook's media relations tools. Additionally, small businesses can increase their visibility among shoppers by ensuring they are listed on the American Express Shop Small Map.
[Read more: How to Sign Up for the Small Business Saturday ‘Shop Small’ Map]
Leverage business content with expert tips to survive the holiday season
Business Class is an American Express platform that provides free educational resources and content for business owners and small business cardholders, including social media tips and retail trends exclusive to Small Business Saturdays in Business Class for Merchants. Page and features an exclusive business class. Our resources page for retailers includes insights on how to make the most of the holiday retail rush.
Amex's insights, tips, and best practices for small business success range from cash management and customer acquisition to developing strategy and capitalizing on growth opportunities.
[Read more: Expert Advice on Winning Small Business Saturday: Five Tips to Make the Most of the Day]
(Free) Explore marketing and promotional resources
American Express also launched a national advertising campaign to drive consumers to the mall for Small Business Saturday. The campaign includes social media content and outdoor digital screen placements in Boston, Chicago, Denver, Los Angeles, New York, San Francisco, and Washington, DC.
Small businesses can capitalize on the growing consumer awareness of Small Business Saturday with their own social media and email marketing campaigns using hashtags like #SmallBusinessSaturday and #ShopSmall, as well as American Express' @shopsmall social media You can tag your account to get noticed online.
This year's campaign continues American Express' ongoing efforts to help small businesses through resources like the Shop Small Resource Hub, which provides small businesses with access to free marketing tools and tips to help them grow. Based on support. The company's goal is to increase reported consumer spending at small businesses by $100 billion from 2021 to 2025, based on consumer research commissioned by American Express.
See what technology can do for your business with innovations like augmented reality
Between artificial intelligence, livestream webcasts, and shoppable social media posts, digital marketing opportunities during the holiday season are abundant and continue to evolve.
For example, some of American Express' new initiatives this year include the ability for consumers to use augmented reality (AR) to increase sales for small businesses both in-store and online through its Door to Shop Small website. ) There is something about being able to access experiences. From November 20th to 25th, eligible American Express Cards make a single purchase of $50 or more using a registered eligible card at a U.S. retailer in the Shopping category of the Shop Small Map or online directory. Members can earn one-time benefits. $5 statement credit.
As part of the Door to Shop Small experience, American Express will open stores on Saturday, November 25th at Chicago's Magnificent Mile (Pioneer Court), Los Angeles' Westfield Century City (AMC Plaza), and New York City's Gansevoort in the Meatpacking District. Plaza. His QR code on the door links visitors to his AR experience, where he introduces Cadence, Coolant, Gray Marine, Paper Chute Camera, Terminal B, Cut + Clarity, Little Words Project, Made In, Silked, and SKNMUSE.
CO— is dedicated to bringing you inspiration from leading and respected experts. However, before making any business decisions, you should consult a professional who can advise you based on your personal circumstances.
CO – is committed to helping small businesses start, operate and grow. Learn more about the benefits of small business membership with the U.S. Chamber of Commerce.
Connect with Mastercard's small business community
At Mastercard, we understand that your business is unique. Get the support you need to achieve your business goals with resources from Mastercard's small business community. Join us to find marketing tips, e-commerce tools, digital payment solutions, cybersecurity advice, and more.