Currently booming models such as resale and rental do not necessarily offer environmental benefits.
To successfully develop a circular business model, revenue must be decoupled from production and resource use. At present, these business models have great potential, but do not necessarily achieve this decoupling and the associated environmental benefits.
There are many barriers to this separation. First, the way the industry measures success is often based on sales volume. So, for example, a company measuring success in this way might incentivize the collection of products for resale, remake, or recycling by offering vouchers for new products, thereby increasing the leading to business growth. Second, products are not necessarily designed to withstand the levels of usage that circular business models require. For example, occasion dresses offered in a rental model will fade or lose their shape after two cleanings, making them not an economically or environmentally viable option. Third, current supply chains are optimized for predictable, one-way production and distribution, whereas circular business models require local and global networks to facilitate services such as cleaning, repair, and remakes. is. In addition to these, companies in the fashion industry are creating additional economic and environmental opportunities by not combining or exploring other, perhaps new, business models that could decouple revenue sources from production and resource use. I'm missing out.