Full-stack pet care startup Supertails raises Rs 125 million (approximately $15 million) in Series B funding round led by RPSG Capital Ventures and existing investors Fireside Ventures, Saama Capital, DSG Consumer Partners, and Sauce VC was procured.
The company said in a press release that the funding will be used to expand its healthcare services, including Supertails Pharmacy, as well as enable the business to grow through new customer acquisition and investment in technology.
SuperTales also plans to use the funding to expand into offline business strategies and build an omnichannel experience for consumers.
The company raised funding in November 2022. 10 million dollars In a combined equity and debt Series A funding round led by Fireside Ventures. Since its founding in June 2021, it has raised $27.5 million.
Founded by Varun Sadana, Aman Tekriwal and Vineet Khanna, Supertails caters to the evolving needs of pet parents through customized products. The Supertails app offers a variety of food, treats, accessories, and other pet essentials.
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To further support pet parents, the company introduced a pet pharmacy on its platform, making it a full-stack platform offering pet supplies, online veterinary consultations, online behavior training, and pet pharmacy.
Super Tales' operating revenue surged 4.2 times to Rs 33 billion in FY23 compared to Rs 7.82 billion in FY22.Powered by Startup Data Intelligence Platform The Crediblethe loss jumped 2.6 times to 30.6 billion rupees in FY23 compared to 11.65 billion rupees in FY22.
Supertails aims to double its growth and expansion plans to achieve an ARR of Rs 500 crore in the next two years.
According to research, India's pet population is approximately 35 million, growing at a CAGR of 15%, with a potential market size of $5 billion, and Supertails positions itself as a leading player in this space. I'm aiming to solidify it.
It competes with Heads Up For Tails, Goofy Tails, and JustDogs, among others. Heads Up For Tails has emerged as the largest funded startup in its space. $37 million In a Series A funding round led by Verlinvest and Peak XV Partners.