A journey of support and community impact
Small Business Saturday is an annual holiday that encourages shoppers to support local businesses. Held on the Saturday after Thanksgiving, this day is a special day for small businesses to celebrate their contributions to the community and rally support. This year, amidst the challenges posed by the coronavirus pandemic, it is more important than ever to focus on supporting small and medium-sized businesses as they adapt and navigate the evolving landscape.
History and evolution:
As of 2013, communities actively embraced the holiday and expressed solidarity by pledging support to local businesses and organizations.
The Small Business Saturday timeline is marked by the following major milestones:
- 2010: Small Business Saturday launched
- 2011: The U.S. Senate unanimously passes a resolution supporting the day.
- 2013: Over 1,400 people become “neighborhood champions” and organize local events
- 2015: Small Business Administration (SBA) becomes co-sponsor of Small Business Saturday
- 2020: Americans spent $19.8 billion on Small Business Saturday, setting a record
- 2021: Shoppers donate more than $20 billion, surpassing previous year's record
Today, Small Business Saturday has unwavering support from the private sector, the SBA, Women Influencing Public Policy (WIPP), and NASA.
For small business owners, their companies are more than just commercial activities; they are an extension of their identities. Supporting local businesses in our communities not only ensures their survival, but also helps our communities thrive and establishes a symbiotic relationship between these businesses and the people they serve. is also connected. This year's Small Business Saturday is his November 25, 2023.
Historically, the NASA Office of Small Business Programs (OSBP) has celebrated this annual holiday by launching the Small Business Saturday campaign. As of 2023, NASA OSBP is launching this comprehensive tool consisting of digital posters and virtual backgrounds designed to serve as a call to action for small business program professionals to incorporate into their week-long meetings. We have developed a kit. Our work expanded beyond the toolkit and encouraged our followers to embrace the theme of 'Shop, Support and Sustain'. We asked everyone to show their support by making a small purchase or tagging us in a social media post.
We continue to invite all individuals to help us make this movement a success. Stay tuned for future social media posts. We'll be sharing useful strategy guides and engaging small biz bingo games. Your participation is key to growing the impact of this movement. We look forward to having you join us again this year to support and celebrate local businesses.
NASA OSBP is dedicated to supporting and uplifting local businesses impacting small businesses on Saturday and beyond.
Editor: Mariyah Malik, NASA Small Business Program Office Intern