Today's Entrepreneur is Joshua Kaufman, co-founder of Atly, a user-generated social mapping platform revolutionizing location-based knowledge sharing, and leading the company's product division with an immense passion for building and creating. is.
In addition to overseeing the development of the Atly app, Kaufman also serves as an advisor to Switchboard and MyPrize, and is a managing partner at Metroid Capital, where he leverages his knowledge of the technology and financial industries to support and build startups. We are making it a success. Since starting his first company at the age of 16, Kaufman has extensive experience building companies from the ground up using his passion for technology, entrepreneurship, and developing thoughtful product offerings.
Companies I founded or co-founded:
Atly, LegendsCard, switchboard
Companies I work for or have worked for:
Atl, Switchboard, RECUR, Metroid Capital, HoMedics, Companion Inc., LegendsCard
Achievements (building products, winning personal awards):
Social mapping application (Atly)
If you are an entrepreneur or corporate innovator, why not?
I like making things that people use.
My favorite startups:
Why did you start your company or why did you want to innovate within your company?
When you think about how people find places and things to do, current mapping platforms don't simplify the decision-making process for users. Unable to provide deep insight into unfamiliar places, instead overwhelming the user with overly generalized information and trying to connect users to places of interest that best match their specific wants and needs. I'm having a hard time. Maps, like advertising and much of social media, goes beyond traditional general search functionality and offers personalization that leverages the “wisdom of the crowd” to connect people who share the same interests to identify the most desirable hotspots. The time is ripe for revolution. .
What do you find most frustrating and rewarding about entrepreneurship and innovation?
Frustrating: It can be very boring and exhausting if it lasts a long time.
Reward: It feels incredibly good.
What is the biggest mistake entrepreneurs and innovators make?
Fall in love with your ideas. Ignore customers.
What are the top three lessons you have learned as an entrepreneur?
- Pick a Lane: Successful entrepreneurs focus on a single, well-defined business proposition or market and align their creative ideas with investor preferences to create a focused, successful business that generates consistent profits. We aim to implement it.
- Staying the Course: Founders can overcome the initial excitement of a new challenge because staying focused on their goals through the ups and downs is important for long-term success and to overcome the high failure rate in entrepreneurship. You need to prioritize patience, dedication, and consistency.
- Fail fast, fail cheap: Entrepreneurs accept the inevitability of failure in the startup ecosystem, learn from it, pivot quickly to more promising ideas, minimize time and capital investment, and should be viewed as an opportunity to increase your chances of success.