From getting married to announcing a move, posting milestones on social media has become commonplace. So, if you decide to hang the shingles yourself, why not mark the occasion on your Instagram account? Of course, for designers, the highly visual app is the perfect place to show off new projects, but the numbers also work in their favor: 90% of users follow business accounts, according to Instagram data. is.
“Instagram is your second digital portfolio after your website,” says Meredith Heidt Herzog, managing director at Dove Agency, a communications firm that handles social media strategy for interior designers. “Today, many consumers engage with a brand on Instagram before a website and use the platform as a search engine. [Instagram] It provides authenticity and helps interior designers cut through the noise of a highly saturated industry. ”
Before you focus on your feed and Stories, you first need to make sure the rest of your marketing strategy is on track. For Nora Wolf, founder of public relations firm Wolf PR and its a la carte extension, Wolf Craft, great photography is a non-negotiable for any company. “This is one of the most important things she can invest in,” she explains. “If the work is not properly photographed, it becomes nearly impossible to convert. [a follower] to the client. ”
Instagram is a great tool for attracting new business, but it's also a fickle tool with a mysterious and ever-changing algorithm. (Even if your content does particularly well one week, Instagram's elusive mechanics mean it can plummet the next week.) who Wolf says they're looking at your content. The digital newsletter “allows you to build relationships with your subscribers and keep them updated about your latest projects even if they are not always on his Instagram” .
But if you're ready to give the almighty Instagram a try, find out how to grow your following and establish a strong social media presence to increase brand awareness and connect with future customers. It is essential. Read this article to learn everything you need to know to create a great Instagram business account.
What is the difference between a regular Instagram account and a business account?
Professional accounts on Instagram may look like any other profile, but there are some features and nuances that make this demographic especially suitable for budding design companies. Not sure how to leverage Instagram for your business? Here are some great places to start.
Unlike a personal profile, which shows how many likes, comments, and views your posts and stories receive, business owners use professional accounts to track their impressions, overall reach, and engagement. Gain a thorough understanding of your user demographics. followers. Knowledge is power, according to Alessia LaMonaca, former Director of Growth and Marketing, Marketing and Social, who left behind his 10-year career in media to launch interior decorating business New Mode Home. She said: “With this data, anyone looking to grow their audience can make informed decisions and optimize their content strategy.”
promote your product
If you're itching to increase traffic to your profile, use Instagram's Boosted Posts to help your posts and Reels reach specific demographics. Promoting a post requires a small fee, which is based on several factors such as promotion duration and target metrics, but LaMonaca says it will help you “reach a larger audience and improve your business.” “This is critical to driving traffic to and increasing brand awareness.” Finally, he added, “The tool provides advanced targeting options, budget management, and performance insights to optimize your advertising efforts.”
Schedule posts in advance
Don't get me wrong. For business owners, maintaining an attractive online presence is extremely important. However, if your to-do list is filled with installation dates and admin tasks, posting on social media can be postponed. Fortunately, Instagram business accounts allow users to schedule content in advance.
Add contact information
After all, a business profile has much more to offer than a feed of pretty photos and can also be a great tool for soliciting business. The good news is that Instagram professional accounts have the option to add contact information, such as a phone number and email address. Whether you want to get a few clients or get press coverage, your new and improved profile gives you an easy way to get in touch.
Connect with other platforms
Why waste your precious time uploading the same post to multiple platforms when you can sync your Instagram business account with your company's Facebook page or Threads account?
If you want to highlight your online shop or new product collaboration, Instagram also offers business accounts the opportunity to sell products directly through the platform. Lou Silverman, store manager at Foley & Cox Home, said the retailer typically uploads five shoppable posts to the platform a week. The store tends to sell books, accessories and other small items through Instagram, but the app often serves as a peek into the storefronts of its Hudson Valley brick-and-mortar stores. “[We] I have a client who will contact me [directly about] These are the larger and more expensive items we see in our feeds and stories,” they say. “Reels is a great way to walk people through your physical store in real time or highlight the great design details of your products.” That said, Instagram has a lot to do with what business owners can sell and what they can sell. It's important to note that there are some restrictions on what you can't do. Instagram allows you to post and sell physical products (as opposed to digital subscriptions or services), but it prohibits the sale of some categories such as animals, medicine, and alcohol.