In 2024, small businesses are looking for innovative ways to expand their reach and expand their customer base. Amazon Ads, with its new Sponsored Display Ads (Beta) service, is a powerful tool in this effort.
When small businesses advertise on Amazon through Sponsored Display Ads (Beta), they can reach new audiences across thousands of apps and websites in addition to the Amazon Store. Businesses that sign up for sponsored ads by March 31st will earn a $500 advertising credit to help reach these customers. [Click here to get started.]
Here are the top three ways small businesses can use Amazon Ads to achieve big growth in the new year and beyond.
[Read More: How Businesses Like Yours Are Using Sponsored Display Ads to Attract New Customers]
3 benefits of advertising on Amazon
According to GWI Q4 2022 data, more than 40% of Amazon shoppers say they are influenced by ads they see on websites and streaming services.. Here's what businesses can do to start advertising on Amazon.
Reach more customers
Sponsored Display ads offer small businesses the opportunity to reach a wider audience. Previously, Amazon Ads was only available to vendors, sellers, and authors selling on the Amazon Store. But now, companies from a variety of industries, including travel, hospitality, media, and entertainment, can promote their products and services on Amazon.
Through Sponsored Display, small businesses can now take advantage of Amazon's unique customer insights and shopping signals. Companies can attract audiences similar to how they describe their core customers, such as “yoga enthusiasts” or “foodies.” Sponsored Display ads appear on Amazon, Twitch, and IMDb.com, as well as thousands of third-party websites and apps. This visibility helps businesses looking to acquire new customers in today's highly digital and competitive marketplace.
Increase brand awareness
Brand awareness is extremely important for small businesses looking to carve out a space in a crowded market. Sponsored Display ads help small businesses build a presence in the digital environment by meeting customers where they stream, shop, browse, and play games. This visibility can not only help you attract new customers, but also establish your company as a recognized brand within your industry.
Increase website traffic
Increasing traffic to a business's website is another big benefit of using Amazon Ads. Sponsored Display allows businesses to create engaging ads with an easy-to-use interface. These ads can increase awareness and drive traffic to a company's website, increasing its online presence and increasing sales.
With options such as cost-per-click (CPC) and viewable cost-per-impression (vCPM), and no minimum spending requirements, small businesses have the flexibility to choose the advertising model that best fits their budget and objectives. Additionally, users can update and optimize their ads as their business evolves, ensuring that their campaigns remain effective and in line with their business growth trajectory.
According to GWI Q4 2022 data, more than 40% of Amazon shoppers say they are influenced by ads they see on websites and streaming services.
Amazon Ads for Small Business FAQs
Want to learn more about how advertising with Amazon can help your small business? Read below for answers to frequently asked questions about Amazon ads and Sponsored Display ads.
Who can sign up for Amazon Ads/Sponsored Display Ads?
Sponsored Display Ads is now available to all businesses, including those that sell products or services that aren't available for purchase directly on Amazon Stores. Small and medium-sized businesses (SMBs) in the following industries can sign up now.
- consumer services such as salons, wellness centers, and dry cleaning services;
- Residential and construction services such as general contractors, electricians, and HVAC services.
- Travel and hospitality industries such as restaurants, hotels, and food delivery services.
- media and entertainment, including museums, performing arts companies, music and sporting events;
- Automotive, including repair/maintenance services and auto dealerships.
- Education such as universities, vocational schools, vocational schools, and educational support services.
If I don't sell products or services on Amazon, can I still advertise on Amazon?
yes. Eligible businesses can self-register for an Amazon Ads account and use Sponsored Display Ads to create customizable display ads. Sponsored Display ads can appear not only on the Amazon Store, but also on Amazon-owned and operated sites such as Amazon.com, Twitch, IMDb, and thousands of third-party publishers' websites and apps, allowing you to There are more opportunities to increase awareness. work.
How can Amazon Ads help your business reach the right audience?
Amazon Ads helps small businesses get the right visibility and reach potential customers through thousands of pre-built audience segments. These audience segments are built using Amazon's own shopping, streaming, and entertainment signals, including signals from Amazon.com, Twitch, and IMDb, and can be set to specific geographic locations. For example, a hotel chain can reach customers who have previously viewed travel guides, luggage, and other travel-related products on Amazon.
How do I build an ad campaign using Amazon Ads?
Starting an advertising campaign with Amazon Ads is quick and easy. Start by uploading your lifestyle images, headline, and logo. Sponsored Display does the heavy lifting for you, creating ads that are optimized for a variety of placements, sizes, and devices. Easily adjust creatives as needed, even during a campaign. If you don't have existing creatives, you can easily set up display ads using Shutterstock's library directly in the console.
You also have complete and flexible control over your campaign budget. There are no minimum spending requirements and you can easily update your budget as your business grows and evolves. With Sponsored Display, you can optimize for reach and charge on a vCPM basis, or optimize on page visits and charge on a CPC basis.
How can I determine the success of my Sponsored Display Ads campaign?
Amazon Ads gives users access to key metrics such as viewable impressions, clicks, and click-through rate (CTR) in addition to vCPM and CPC to assess campaign performance in real-time. If your campaign goal is to increase audience awareness, track impressions and her vCPM. If your goal is to drive visits to your website, track clicks, CTR, and CPC.
Accelerate your growth in 2024 with Amazon Ads
Sponsored Display is an easy-to-use tool for small businesses in 2024. It helps you grow and expand your digital space by giving you the ability to reach more customers, increase brand awareness, and increase traffic. As businesses continue to navigate an ever-changing market environment, Amazon Ads serves as a valuable tool for success and growth. Learn more about how small businesses can benefit from Amazon Ads.
 Amazon GWI, Q4 2022, US
* Terms and conditions for Sponsored Display Ads (Beta) promotional credits can be found here.