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Many small businesses often struggle to attract quality leads to their websites. That's because there is a common misconception that advertising requires a large budget, which leaves many entrepreneurs feeling trapped and unsure of how to improve their digital presence.
The truth is, search engine optimization (SEO) can help you get consistent leads without having to pay a lot of money for advertising. SEO is a great way to rank your content higher in search engines, establish authority, and improve your online visibility.
Despite this, some business owners shy away from SEO because it seems complicated and they don't have the time to learn everything. Fortunately, you don't have to.
In this article, we will discuss the five most beneficial things you can do to grow your business with SEO. Let's dig deeper.
Related: 3 Powerful SEO Techniques to Boost Your Website's Search Engine Rankings
1. Create quality content
Websites are information hubs that search engines analyze to determine whether they are relevant to users. This means that if you want to establish topical authority and secure good rankings in search engines, you need to create high-quality content.
For example, if you run an accounting agency, you should have a blog section on your website that covers the most important accounting topics. This way, search engines will recognize you as an authority in your industry and increase your chances of ranking higher for relevant keywords.
So what does quality content look like?
Quality content should be relevant and address your target audience's questions and needs. It also needs to be deep, demonstrating expertise and providing insights and solutions that match the user's intent.
Your content should also be engaging and valuable. You can do this through user-friendly storytelling, reliable and up-to-date data, interactive elements, great visuals, or thought-provoking discussions.
Low-quality content is short walls of unstructured, non-informative text that are overstuffed with keywords, have no visual elements, and offer no benefit to the reader. Publishing this type of content adds no value to your business.
2. Use guest blogging
Backlinks are very important for a website's authority and rankings because they help establish search engine credibility.
Other factors being equal, such as content quality and usability, search engines perceive websites with a higher number of high-quality backlinks to be more authoritative and trustworthy. Essentially, backlinks act as recommendations from other websites, telling search algorithms that your content is valuable and relevant.
So how do you get backlinks?
One method you can use to get backlinks to your website is guest posting. This allows you to submit well-crafted, insightful content to reputable websites within your industry, giving you the opportunity to establish yourself as an authority.
Guest blogging has multiple benefits. It allows you to showcase your expertise in front of more people and helps you build backlinks. This is the perfect way to increase your online visibility, outshine your competitors, and attract a wider audience to your digital domain.
Related: 5 Common SEO Mistakes That Will Lower Your Rankings
3. Create a landing page for your service
A service landing page is a dedicated section on a website that provides detailed and focused information about a specific product or service offered by a company. These help support targeted marketing efforts and improve the overall user experience.
Each service page provides an opportunity to optimize for specific keywords related to that service. This allows her to match the user's search intent and contributes to her overall SEO strategy.
Navigating your website will be easier if your visitors can easily find detailed information about the service they're looking for. Service pages streamline the user journey, reduce bounce rates, and increase engagement. Guide potential customers from exploration to engagement.
What does the landing page for your service look like?
Let’s say you’re a personal injury attorney who wants to boost your SEO. Your service landing page should be about slip and fall accidents, car accidents, and workplace injuries. This provides quick and valuable information to people looking for these services and increases your visibility in search engines.
4. Create a landing page for your location
Location landing pages are designed to provide specific, localized information about products or services that a company offers in a specific geographic area.
These are critical for businesses serving multiple locations, as they improve local SEO efforts and provide a customized approach that caters to the unique needs and search intent of users in a given region. Dedicated landing pages for each city or region improve your online visibility in local search results and provide potential customers with a more personalized experience. This increases the chances of a successful conversion.
For example, a small personal injury law firm based in Texas would benefit from having landing pages for locations in cities such as Dallas, Fort Worth, Arlington, Plano, and Irving. Creating these unique pages on your website to suit the legal needs of each city's residents can greatly improve your local SEO efforts.
Related: 7 practices for creating high-converting landing pages
5. Improve your website experience
In 2023, user experience will influence how your content ranks on search engines. That's because Google and other search engines want to make sure users are happy with their search results, and they look for solutions that are simple, fast, and easily accessible.
Here's how you can improve your visitors' website experience.
Make your website mobile-friendly
Design a simple website sitebar for easy navigation
Increase page loading speed
Create strategic CTAs to guide your users through their journey
Optimize content readability
In 2023, small businesses won't need large advertising budgets to grow. All you need to do is be strategic with your SEO efforts.
Creating quality content, service landing pages, and location landing pages will help you establish a good foundation for SEO. Guest blogging and optimizing your website experience can take your SEO to the next level.
Use these five strategies to transform your digital presence and grow your business.